A&D diaper rash cream is specially formulated with zinc oxide, the #1 pediatrician-recommended ingredient for the treatment of diaper rash. Spreads on easily, providing thorough coverage for effective treatment and protection. Allows skin to heal naturally. Use at first sign of diaper rash. Pediatrician recommended. A+D Zinc Oxide Cream is hypoallergenic, has a clean, fresh scent, and easily wipes off you and your baby.